Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
Download «The New Competition» PDF
Tag cloud: the, new, competition, cheap download, pdf, 1 usd, pdf, philip kotler
|Title||The New Competition|
|Publisher||Prentice Hall Trade|
|File size||6.5 Mb|
|eBook format||Hardcover, (torrent)|
|Book rating||2 (2 votes)
If you like The New Competition, read this: