PDF International Marketing (RLE International Business) (RLE International Business): Strategy and Management: Volume 17 (Routledge Library Editions: International Business)

Book description

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:





Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features.



Examines the need to structure the whole business organisation in the right way and make international marketing effective



Discusses the importance of communication and control



Throughout case studies are used to highlight particular issues.

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International Marketing (RLE International Business) (RLE International Business): Strategy and Management: Volume 17 (Routledge Library Editions: International Business) PDF ebook download
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Book info

Title
ISBN
Author
PublisherRoutledge
Release date 04.01.2013
Pages count328
File size2.1 Mb
eBook formatKindle Edition, (torrent)En
Book rating4 (1 votes)
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