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Book description

Covers the key areas of global innovation from understanding what drives customers' demand for innovation in every area of business to strategies for developing practical innovation management process. This book contains examples and lessons from some of the world's most successful businesses, including Toyota, Nokia, QVC, Canon, and more.

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Book info

PublisherCapstone Publishing
Release date 06.05.2002
Pages count132
File size3.6 Mb
eBook formatPaperback, (torrent)En
Book rating0 (0 votes)
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